# Primary Legacy — Email & SMS Templates

All copy follows the words-we-use / words-we-avoid rules in `usage-rules.md`.
Tokens are `{curly}` placeholders.

## Email (rendered templates live in the app)
1. **Application received** — "I have your application — {business}". Confirms a human read it, restates $45/mo, projected keep, free placement, and the demo-appointment rate rule.
2. **Savings recap** — "{monthlySavings} a month you would keep". Volume, current cost, program cost, monthly and annual keep, then Apply free.
3. **Demo appointment confirmation** — "Demo appointment set — {when}". What to bring, what gets decided, reschedule by text.
4. **Pipeline SLA alert** — internal ops notification.

## SMS
1. First touch — "{first} — Kamari with Primary Legacy. You keep 100% of card sales for $45 a month, same checkout. Send a photo of your last statement and I'll tell you what you'd keep. No obligation."
2. Statement request
3. Savings number — "{business}: processing is costing you {currentFees}/mo. On our program it's $45/mo..."
4. Free placement
5. Demo reminder
6. Application nudge
7. Multi-location owner
8. Install day
9. First month check-in
10. Referral ask

Append **"Reply STOP to opt out."** to the first message of any new SMS thread.