# Primary Legacy — Brand Usage Rules

**Promise:** Zero processing fees. $45 a month. Handled by a real owner, not a call center.

## Logo
- Files: `logo-primary.svg` (lockup), `logo-wordmark.svg`, `logo-glyph.svg`.
- The bolt glyph always sits on Electric Cyan `#4FE3F2`. Never recolor it.
- Clear space on all sides = the glyph height. Never stretch, rotate, or add drop shadows.
- On light backgrounds use the wordmark in Obsidian `#0A0C16`; the glyph stays cyan.
- Minimum sizes: glyph 24px, lockup 140px wide.

## Color
- Obsidian is the canvas. One accent per view — cyan carries the action.
- Violet is depth behind cyan, never a second button color.
- Mint is reserved for confirmed savings / approved states.
- Never hardcode hex in product code; use the semantic tokens in `brand-tokens.css`.

## Typography
- Display: Space Grotesk, semibold, tracking -0.02em, sentence case.
- Body: Inter Tight, 400–600, short lines, plain words.
- Numerals: JetBrains Mono for every rate, dollar figure and phone number so numbers read as facts.

## Voice
1. **Owner to owner.** First person. Kamari signs the work.
2. **Numbers before adjectives.** Lead with $45, 4% flat, three free terminals — then explain.
3. **Say the catch out loud.** Rate is negotiated at the demo appointment; placement is subject to approval and statement review.
4. **Future-facing, not futuristic-sounding.** Visuals carry the sci-fi; the words stay concrete.

### Words we use
keep your revenue · eliminate processing fees · $45 a month · free terminal placement · same checkout · reviewed personally

### Words we avoid
cheapest rates · guaranteed savings · act now / limited time · revolutionary, game-changing · hidden fees (as a boast) · no-brainer

## CTA copy
- Primary: **Apply free**
- Secondary: **See what you'd keep**
- Call: **Talk to Kamari** — (678) 599-6066
- Text: **Text me your statement**
- AI: **Ask AI**

## Required disclaimer
Processing rates are set during your demo appointment. Equipment placement is subject to approval and statement review.