Brand kit
Keep every dollar you earn.
Primary Legacy moves card processing costs off your P&L. You keep the same checkout, your customers keep the same experience, and the fee that used to leave every month stays with you.
Logo lockup
Primary LegacyPrimary LegacyKeep every dollar you earn.Primary LegacyBolt glyph always sits on cyan. Keep clear space equal to the glyph height. Never recolor the wordmark or stretch the lockup.
Palette
Obsidian, lit by cyan
Obsidian
#0A0C16 · background
Page canvas. Deep, quiet, lets the light do the talking.
Electric Cyan
#4FE3F2 · accent / neon
Primary action, key numbers, active states. One accent per view.
Signal Violet
#8B5CF6 · violet / info
Secondary glow, holographic edges, depth behind cyan.
Panel Slate
#1A1E2E · card / surface
Cards, panels and dividers floating over obsidian.
Mint Confirm
#5FE3B4 · success
Savings confirmed, eligibility met, submitted states.
Typography
Three voices, one system
Display
Aa Bb Cc
Space Grotesk
Headlines and section titles. Semibold, tight tracking (-0.02em). Sentence case, never all caps.
Body
Aa Bb Cc
Inter Tight
Paragraphs, nav, buttons. 400–600 weight. Short lines, plain words.
Numerals
$45 · 4.00%
JetBrains Mono
Every rate, dollar figure and phone number. Tabular so numbers line up and read as facts.
Tone of voice
Zero processing fees. $45 a month. Handled by a real owner, not a call center.
Owner to owner
First person, never corporate. Kamari signs the work, so the copy sounds like a person you can call.
Numbers before adjectives
Lead with the figure — $45, 4% flat, three free terminals — then explain it. No hype where a number works harder.
Say the catch out loud
Terms, thresholds and what happens at the demo appointment are stated plainly. Trust is the product.
Future-facing, not futuristic-sounding
The visuals carry the sci-fi. The words stay concrete: what you pay, what you keep, what happens next.
Words we use
- keep your revenue
- eliminate processing fees
- $45 a month
- free terminal placement
- same checkout
- reviewed personally
Words we avoid
- cheapest rates
- guaranteed savings
- act now / limited time
- revolutionary, game-changing
- hidden fees (as a boast)
- no-brainer
Processing rates are set during your demo appointment. Equipment placement is subject to approval and statement review.
Download the kit
Take the brand with you
Logo files, color and type tokens, usage rules and the CTA copy — everything a printer, web designer or vendor needs to keep Primary Legacy looking like Primary Legacy.
Message templates
Text copy that sounds like you
Owner to owner, numbers before adjectives, terms said out loud. Swap the {tokens} for real values and send. Add “Reply STOP to opt out.” to the first message of a new thread.
First touch
New lead who has not replied yet.
{first} — Kamari with Primary Legacy. You keep 100% of card sales for $45 a month, same checkout. Send a photo of your last statement and I'll tell you what you'd keep. No obligation.
Statement request
They are interested but have not sent numbers.
Text me a photo of page 1 and 2 of your last processing statement and I'll read it myself today. Rate is negotiated at your demo appointment — I'll say the terms before you sign anything. — Kamari, Primary Legacy
Savings number
After you have run their statement.
{business}: processing is costing you {currentFees}/mo. On our program it's $45/mo — about {monthlySavings} a month you keep, {annualSavings} a year. Want the walkthrough? — Kamari
Free placement
They qualify for terminal placement.
Good news — at {volume}/mo you qualify for {terminals} free terminal placement. $49.95 deployment and $12.95 SaaS fee still apply, and placement is subject to approval and statement review. — Kamari, Primary Legacy
Demo reminder
24 hours before the appointment.
Reminder: your demo appointment is {when}. Have your last statement, a voided check and your license handy. Your processing rate gets set at this appointment. Reply R to reschedule. — Kamari
Application nudge
They started the application and stopped.
{first}, your application is saved where you left it: primarylegacy.com/apply. Two minutes left, or reply here and I'll finish it with you on the phone. — Kamari, Primary Legacy
Multi-location owner
Family or privately owned group with 2+ locations.
{first} — you're running {locations} locations, so processing is leaving {currentFees} a month across them. $45 per location, same checkout at every counter. Worth 10 minutes? — Kamari, Primary Legacy
Install day
Deployment scheduled or completed.
Your terminal is set for {when}. Staff needs about 5 minutes of training and your checkout stays the same. I'm on my line all day: (678) 599-6066. — Kamari
First month check-in
30 days after go-live.
Month one is done — you kept {monthlySavings} that used to go to processing. Anything at the counter feel off? Text me and I'll fix it myself. — Kamari, Primary Legacy
Referral ask
Happy merchant, 60+ days in.
Glad it's running clean. If another owner you know is still paying processing fees, send me their name — I'll read their statement and tell them the real number. — Kamari
Email templates — application received, savings recap and demo appointment confirmation — send automatically from notify.primarylegacy.com in the same voice.
Direct line
Talk to the owner directly
No call center, no gatekeepers. Kamari reviews your statement personally and tells you exactly what you'd keep.
Kamari Bourdeau · Owner & Payments Specialist
Mon–Sat · 8am–8pm ET